How 28 years in property management became a marketing company — and a match service — built to help local small businesses get found.
Tonya George spent 28 years as a property manager. Every contract needed at least three bids before it could be awarded — but it was hard to find local small companies who were interested in bidding. The mom-and-pops couldn't afford advertising, and she wanted to drive business back into our local towns.
The bidding platforms charged contractors $50, $100 or more per lead — and when a contractor found out he'd paid for that lead and still only had a 1-in-3 chance of getting the job, he was angry. Something had to change. There had to be an affordable way for small businesses to get found and compete — while giving property managers, realtors, homeowners, and other businesses one place to find good local contractors.
So we created it: Nail the Match.
It's the same problem Tonya George Design was built to solve from the marketing side: small businesses do great work — they just can't afford to get found the way the big companies do.
The name and tagline of Nail the Match — "Ready 2 Get Nailed?" — are a playful nod aimed at the blue-collar contractors Tonya spent 28 years bidding out and managing projects with. After all those years, she built the thing she always wished existed: a way to give back, and to help the community find good local contractors.
We were saved by the grace of God. Jesus died on the cross for us, and everything we do is for His glory — which is exactly why we give 10% to charity.
Ten percent of every Nail the Match pro's monthly plan fee goes to one cause — Galen & Jasmine Stuski's fund for their son Elijah: Help Elijah Fight ETMR Brain Cancer. It is Tonya George Design's charity of choice, too. The full story behind the giving is on the Giveback page.
Tonya was raised by a janitor. Her mom always told the kids to get ready to work multiple jobs, because they weren't born into riches. They were the "lower class," and there was a long way up from there. So that's what she did — she paid for her own school, and she worked full time while she finished her degree.
Growing up poor meant the family saved all month long just to be able to buy one pizza — with no toppings. That was a big night for them. That monthly pizza was a real treat — and to this day, Tonya still orders pizza from Penny's Red Top in Limerick. It's still her favorite. And there wasn't money for meat at every dinner, either. Most weeks it was the same rotation: spaghetti with no meatballs, mac and cheese with no meat, beanie weenies… and Vienna sausage and Shake 'n Bake chicken — two things she'll never eat again.
They didn't have the money to air-condition the whole house, so they'd turn on one window unit thirty minutes before bed, and they all slept in that one room. Her dad worked four jobs and her mom worked two — they needed that sleep. In the winter, heating their 1,200-square-foot home cost more than they had, so they heated with a wood-burning stove, and they all slept in the room next to it to stay warm.
I was raised by the janitor to respect everyone in every role — and how valuable each task is. Just remember that the next time your toilet is clean at a public facility: because someone had to clean it, and you didn't want it to be you.
Growing up that way teaches you something no boardroom ever could: the janitor deserves the same respect as the CEO — the work is honest, and the person doing it is somebody's parent, working so their kids get a shot.
Today, by God's grace, Tonya can order two pizzas with all the toppings and not think twice. She doesn't ever want to forget what the first one felt like — and she doesn't want to forget the families still saving up for theirs, the families still sleeping in one room to afford the night. That's why giving back isn't a marketing line for us.
People ask why giving is built into a lead company — why 10% of every pro's monthly plan is tithed to charity at all. This is why.
Their oldest child is in active addiction, struggling for help, and is entering their 26th hospitalization. They don't say that lightly, and they don't say it for sympathy. They say it because it's true — and because it's why this matters to them the way it does.
Tonya and Stephen know sobriety from the inside. Stephen is 10 years sober. Tonya is 2 years sober. Sobriety is important — it should be rewarded, and it should be celebrated. But before there is anything to celebrate, addicts need help. So they take the turn to assist.
Tonya tells it in her own words:
Cole had 2 brain disorders and instead of turning to drugs or alcohol like his oldest brother, he asked why God did this to him. Having grown up in a Christian home but no Bibles anywhere to be found in my house, I told him what I believed to be true: God chose him for a special reason. Cole was destined to have brain surgery, as one of the two disorders is extremely deadly. But one day at church I swear he was receiving a blessing from the minister at the UCC and the Holy Spirit just floated right into him. This angry, sad, 10-year-old boy turned his heart to Christ, and we received news within 6 months that there was no need for surgery. He was a walking miracle. Cole helped bring his 3 siblings to get to know and accept Jesus as their Lord and Savior. Having one of the two brain disorders myself, it's hard to live through invisible disabilities. No one would look at me or Cole and say "hey, so how's your brain doing" when it's oozing down our spine, literally.
Me and Cole
My last memory of baby Elijah was his dad walking around holding him in our adult Bible fellowship at Valley Forge Baptist, and Elijah was patting his dad on his back, as if he knew his dad was going to need comfort. Not long thereafter we received the news of immediate brain surgery. Multiple brain surgeries. Jasmine having a baby while Elijah went through this, caring for a newborn, and losing her job. So this is why we have decided to choose this charity to receive our 10 percent.
Elijah Stuski, age 2, is the son of Galen and Jasmine Stuski. He has ETMR (Embryonal Tumor with Multilayered Rosettes), WHO Grade 4 — an extremely rare and aggressive brain cancer.
Emergency brain surgery at Children's Hospital of Philadelphia on July 1, 2026 removed ~90% of a baseball-sized tumor. Jasmine delivered their second son Enoch on July 12, 2026. Elijah's second brain surgery on July 13, 2026 removed the remainder — a gross total resection.
Treatment continues 7–12 months: chemotherapy, 30 proton radiation treatments, possible further surgeries, and an immunotherapy trial. The family is temporarily living in Philadelphia near CHOP. The fund covers medical out-of-pocket costs, travel/lodging, lost wages, childcare and household expenses, held in trust for Elijah.
Every month, the 10% from every Nail the Match pro's plan goes to Galen & Jasmine Stuski's fund for their son Elijah — held in trust for Elijah — covering medical out-of-pocket costs, travel and lodging near Children's Hospital of Philadelphia, lost wages, childcare, and household expenses while he is in treatment.
Today, Tonya is blessed with 6 kids — she's the mom of 4 kids and 2 bonus kids — and a wonderful husband, Stephen. Together they run their businesses out of southeastern Pennsylvania, and the mission hasn't changed since the property-management days: help local small businesses get found, get work, and give back.
That's why Tonya George Design does what it does. We offer cost-effective marketing to help small businesses compete — the kind of help that doesn't take a big-company budget. We are here to help!
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