September 1–30, 2026
In August, this web and brand design company's social presence was nearly silent: one post all month. A single giveaway post carried the entire account — 59 of its 75 interactions were shares — while Instagram and LinkedIn went completely dark. The business had the work to show; it just wasn't being shown.
In September, Tonya George Design turned on a full content engine: 42 posts in 30 days across Facebook, Instagram, and LinkedIn. The strategy leaned into short-form video: reels led the content mix on both Facebook and Instagram, giving the brand's design work a format built for reach.
All three top posts by impressions were Instagram reels — 481, 444, and 314 impressions. Instagram, dark in August, delivered 2,560 impressions in September. Output went from 1 post to 42 — and engagement followed it, jumping more than fivefold.
The bottom line
One month of consistent, reels-led content took a quiet account and multiplied engagement more than five times over — proof that showing up regularly, in the formats each platform rewards, moves the needle fast.
Client name withheld for privacy. Results: Sept 1–30, 2026 vs. Aug 1–31, 2026 (Metricool).
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