Case Study · Social Media Turnaround

Roofing Company — Montgomery County

September 2026

The starting point

In August 2026, this Montgomery County roofing company published just 3 social posts all month — 2 on Facebook, 1 on Instagram. Total results for the month: 3.58K views and 74 interactions. The audience was there; the content wasn't.

What we did

In September we shipped a full content calendar: 48 posts (24 Facebook + 24 Instagram), posted consistently 5–6 days a week — local, educational content built around the questions homeowners actually ask: repair vs. replacement, what a local roofer should offer, and seasonal reminders.

The results

48
Posts published
+45 vs Aug
15.85K
Impressions
+12.27K vs Aug
615
Engagement
+541 vs Aug
414
Facebook shares
+368 vs Aug
Total followers383 vs 374 (Aug)+9
Facebook Page visits373 vs 240 (Aug)+133
Top post reach (Labor Day)218 reach · 308 views

What worked

The cadence was the win: posting jumped from 3 to 48, and the audience is sharing, not just scrolling — 414 Facebook shares, up from 46 in August. Educational, local content is exactly what these homeowners want.

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