October 1, 2025 – September 30, 2026
When Mainline Smart Home Electric LLC came to Tonya George Design, its social pages were all but invisible: Facebook reach was near zero. The owner had real expertise — surge protection, generator installs, fire-prevention saves — but no one was seeing it.
We built a steady content engine and kept it running for twelve straight months: 350 pieces of content across Facebook, Instagram, and LinkedIn — roughly three posts a week on Facebook, two on LinkedIn, and one on Instagram — each written in the owner's expert voice and scheduled to publish automatically.
The posts that took off: Jan 12 — Power surges (Facebook): 1.92K views, 91 shares, the year's biggest post. Jan 19 — Walkway & entryway lighting: 1.33K views. May 8 — Power outage preparedness: 999 views, 119 shares. Feb 12 — “Are Your Home Security Cameras Truly Private?” (reel): 3.34K video views. Jul 24 — Dedicated circuits for movie night (LinkedIn): 537 impressions, the network's top post.
The bottom line
One year of consistent, safety-led content took Mainline Smart Home Electric from invisible to a steady local presence — 350 posts, 116K+ views, nearly 2,900 interactions, and 1,811 shares from people passing his expertise to their neighbors.
Results: Oct 1, 2025 – Sep 30, 2026, pulled live from Metricool.
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