Case Study · Social Media Monthly Highlight

Arts and Crafts Studio – Montgomery County

July 2026

The starting point

A Montgomery County arts and crafts studio needed its summer programming — camps, parties, and classes — in front of local parents at exactly the right moment.

What we did

18 posts across Facebook and Instagram in July (9 per network), built around summer camp sessions, birthday parties, and seasonal studio updates.

The results

18
Posts published
Facebook 9 · Instagram 9
60.26K
Impressions
Facebook 56.86K · Instagram 3.40K
257
Engagement
Facebook 231 · Instagram 26
3,880
Total followers
net +34 across both networks
499
Facebook Page visits
16.1 per day

What worked

Summer camp and party content was the clear winner: the Jul 7 summer camp post was the top Facebook reach of the month, and the Jul 6 Instagram hours update drew 431 views — the highest-viewed post of the month. A strong summer start: 18 posts drove 60.3K views and 257 interactions, with 164 shares — content parents were happy to pass along.

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